Signs for Sport Vlaanderen: standardised directional signs to guide sporters

Since 2025, Nazka has been designing the maps and start signs for Sport Vlaanderen’s sports and exercise routes, which are spread across the whole of Flanders. The signs help participants quickly understand where they start, how the routes run and what kind of terrain they can expect. The maps are built from the original GPX routes, which are further processed into a uniform yet flexible design developed by Nazka for the various sports. Compared to the old signs, there is more space allocated for the map, a clear structure across all sports disciplines, and a layout that can be easily adapted to multiple routes and connecting sections. This approach supports local authorities and Sport Vlaanderen with scalable, high-quality promotional material that makes sport and exercise more accessible. The project demonstrates how well-thought-out map design plays a role in a healthy, active society – fully in line with Nazka’s ambition to create maps that matter.